Natalia Velikova

About

Dr. Natalia Velikova is a Professor at Texas Tech University in the United States. Her research areas encompass consumer behavior, sustainable marketing, and ethnocentrism, as evidenced by her recent work on topics such as compassionate consumption, the impact of nutrition labeling on consumer perceptions of wine, and the construction of gendered identities in the context of wine consumption. She has also explored how memorable food experiences influence responsible tourism and regional branding.