Neeraj Bharadwaj at Haslam College of Business University of Tennessee Knoxville Tennessee USA - Research Interests, Publications & Academic Profile

Neeraj Bharadwaj

University Name

United States

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Research Interests

Brand Management

20%

Corporate Finance

10%

Marketing Analytics

20%

Technology Innovation

20%

Corporate Strategy

20%

Popular Culture

10%

Marketing

10%

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Articles6

The 2022 PDMA Doctoral Consortium: Emerging research priorities in new product development and innovation and insights into community building

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Year:

2023

Sustainable innovation: Additive manufacturing and the emergence of a cyclical take‐make‐transmigrate process at a pioneering industry–university collaboration

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Year:

2023

Sustainability Communications and Corporate Brand Associations

Article Link

Year:

2022

Cross-Media Consumption: Insights from Super Bowl Advertising

Article Link

Year:

2020

Corporate brand value and cash holdings

Article Link

Year:

2020

Chief marketing officer presence and firm performance: assessing conditions under which the presence of other C-level functional executives matters

Article Link

Year:

2020

Collaborators2

Pravin Nath

Clemson University

UNITED STATES

Prasad Naik

Professor

University of California, Davis

UNITED STATES

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