Neil Brigden
Associate Professor of Marketing
Mount Royal University
CanadaResearch Interests
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About
Dr. Neil Brigden is an Associate Professor of Marketing at Mount Royal University in Canada. His research focuses on consumer behavior, particularly in the domains of algorithmic decision-making, multitasking in online studies, and the effects of discount presentation on consumer intentions. He has published recent articles examining public perception of accuracy-fairness trade-offs and inaction traps in consumer response to product malfunctions.
Articles (6)
Year:
2025
Year:
2025
Year:
2024
Year:
2023
Year:
2020
Year:
2020
Collaborators (2)
Mehdi Mourali
Associate Professor
University of Calgary
CANADA
Ruth Pogacar
University of Calgary
CANADA
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