Nilay Bıçakcıoğlu-Peynirci

About

Nilay Bıçakcıoğlu-Peynirci is a Senior Lecturer at the University of Sussex Business School in the UK. Her research encompasses various areas including consumer attitudes toward digital platforms, new product development processes, international servitization, and the impact of internationalization on firm performance. She has published recent articles focusing on stakeholder strategies and green export business, as well as collaborative consumption. Her work contributes significantly to understanding the dynamics of emerging economies in the context of globalization and innovation.