Nina Krey

Associate Professor

Rowan University

United States

Research Interests

Explore related searches

Professors in United States

Contact this professor

Get a free first email built on one of their papers, ready for you to edit and send yourself.

About

Nina Krey is an Associate Professor at Rowan University in the United States. Her research interests encompass marketing, with a focus on augmented reality, consumer shopping behaviors, and the representation of masculinity and race/ethnicity in advertising. Through her recent publications, she explores the complexities of retail environments and their impact on consumer experiences.

Articles (10)

Year:

2022

Year:

2022

Year:

2022

Year:

2021

Year:

2021

Year:

2020

Year:

2020

Year:

2020

Year:

2020

Year:

2020

Collaborators (1)

Ryan E. Cruz

Thomas Jefferson University

UNITED STATES

View details

ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Nina Krey

Research Interests

Explore related searches

Contact this professor

About

Articles (10)

Improving Representation Over Time? Assessing Intersectional (In)Visibility of Masculinity and Race/Ethnicity in Print Ads

What is augmented reality marketing? Its definition, complexity, and future

Shopping mall retailing: A bibliometric analysis and systematic assessment of Chebat's contributions

How could anyone forget Harold W. Berkman?

Exploring the Influence of Touch Points on Tourist Experiences at Crisis Impacted Destinations

Meta-analytic evidence on personal shopping value

The touchy issue of produce: Need for touch in online grocery retailing

Résultats d’une méta-analyse sur la valeur perçue de magasinage

Still work and/or fun? Corroboration of the hedonic and utilitarian shopping value scale

Remembering shopping experiences: The Shopping Experience Memory Scale

Collaborators (1)

Ryan E. Cruz

Make your next move.