Noa Lavie

Places matter, despite the discursive hype of virtual making or remote locations, in showing the ways that production is a process nested within social worlds. In 2020, global Hollywood promoted a “COVID-friendly ideal” in order to return to work during widespread lockdowns and work stoppages. Yet by focusing comparatively on the stories that film and television workers told about production during COVID, we argue that crisis stories reveal much about the specificity of places in studying production cultures. To illustrate, we compare workers’ pandemic stories as evidence of emplacement in national hierarchies and emplotment in local power dynamics. Drawing on a corpus of seventy interviews conducted in Tel Aviv, Israel and New Orleans, USA in 2020 and 2021, we show that production cultures provide ample critique of normative tales that media industries promote about themselves and their workforces.