Olga Fedorenko

About

Olga Fedorenko is an Associate Professor at Seoul National University, Korea. Her research focuses on identity entrepreneurship, the impact of globalization on emotional economies, and the interplay between culture and advertising in South Korea. Recent articles examine themes of ordinary celebrities and late-capitalist precarity, as well as the portrayal of foreign identities in contemporary media. She is actively involved in exploring the cultural implications of advertising, K-pop fandom, and workplace dynamics in South Korean society.