Olga Polyakova

Principal Lecturer; Strategic Projects Lead

Sheffield Hallam University

United Kingdom

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Dr. Olga Polyakova is a Principal Lecturer and Strategic Projects Lead at Sheffield Hallam University, UK. Her research focuses on areas such as consumer behavior in esports, event service quality, and experiences in participatory sport events. Recent publications include studies on the relationships among sponsorship fit and purchase intentions, as well as the impact of service quality on memorable tourism experiences.

Articles (3)

Year:

2024

Year:

2024

Year:

2023

Collaborators (1)

Girish Ramchandani

Professor at Health and Social Care Research

Sheffield Hallam University

UNITED KINGDOM

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Olga Polyakova

Research Interests

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Articles (3)

Testing the relationships among involvement, sponsorship perceived fit and intention to purchase sponsors’ products: the case of esports tournament viewers

Can Event Service Quality Predict Memorable Tourism Experience in The Context of A Participatory Recurring Sport Event? The Case of Oceanman International

Perceived service quality among regular users of gyms in public sports centres in the UK

Collaborators (1)

Girish Ramchandani

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