Olivia Maynard

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Senior Lecturer

University of Bristol

United Kingdom

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About

Olivia Maynard is a Senior Lecturer at the University of Bristol in the UK. Her research areas include public health, drug use and dependence, tobacco risk communication, and the impact of mindfulness on mental health. Recent articles reflect her focus on vaping, drug harm reduction, and the implications of labeling in consumer products. She actively contributes to understanding substance use behaviors among young adults and promotes knowledge-based interventions for improved health outcomes.

Recent Grants

Grant: Close

Smoking kills, but you can quit: Threat and efficacy messaging to prevent tobacco smoking among adults and adolescents

Open Date: 2017-12-01

Close Date: 2020-04-29

Grant: Close

Developing alcohol labelling interventions: the "what", "who" and "how"

Open Date: 2016-07-03

Close Date: 2018-01-03

Grant: Close

Know Your Limits: Labelling Interventions to Reduce Alcohol Consumption.

Open Date: 2016-05-01

Close Date: 2017-05-01

Grant: Close

Using cognitive neuroscience to improve the effectiveness of tobacco health warnings

Open Date: 2015-05-01

Close Date: 2017-04-30

Articles (19)

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2025

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2023

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2022

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2022

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2021

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2021

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2020

Collaborators (18)

Benjamin Schüz

Professor

University of Bremen

GERMANY

Olivia Maynard

Research Interests

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About

Recent Grants

Articles (19)

'Zombie drugs': Dehumanising news frames and public stigma towards people who use drugs

Perceived Harm of Vaping Relative to Smoking and Associations With Subsequent Smoking and Vaping Behaviors Among Young Adults: Evidence From a UK Cohort Study

Harnessing Hope and Bolstering Knowledge of How to Quit: A Qualitative Investigation of Including Efficacy Content in Tobacco Risk Communication via Daily SMS

Getting Active through Mindfulness

Making sense of drug use and dependence—A scoping review of mass media interventions intended to reduce stigma towards people who use drugs

Effects of combining physical activity with mindfulness on mental health and wellbeing: Systematic review of complex interventions

Do Flavor Descriptions Influence Subjective Ratings of Flavored and Unflavored E-liquids Among Nonsmoking and Non-vaping UK Adolescents?

The impact of introducing alcohol-free beer options in bars and public houses on alcohol sales and revenue

A qualitative investigation of women’s experiences of drug use at university and needs within university drug harm reduction services

A Pilot Randomised Trial Investigating the Effects of Including Efficacy Messaging on Tobacco Warning Labels

How are milk substitutes labelled in the UK? Should the term ‘milk’ be added to milk substitute labelling?

Impacts of EU Tobacco Products Directive regulations on use of e-cigarettes in adolescents in Great Britain: a natural experiment evaluation

How does the phrasing of house edge information affect gamblers’ perceptions and level of understanding? A Registered Report

“They’re doing it anyway, let’s have a conversation about it”: exploring student and stakeholder attitudes towards drug education programmes for university students

The Effect of Conflicting Public Health Guidance on Smokers’ and Vapers’ E-cigarette Harm Perceptions

Promoting sustainable diets using eco-labelling and social nudges: a randomised online experiment

Standardised packs and larger health warnings

Tackling Smoker Misperceptions About E-cigarettes Using Expert Videos

Tobacco and electronic cigarette cues for smoking and vaping: an online experimental study.

Collaborators (18)

Benjamin Schüz

Harry Sumnall

Gareth Hollands

Max James Western

Richard James

Anne Marie MacKintosh

Magdalena Harris

Britt Hallingberg

Victoria Carlisle

Stuart Ferguson

Kate Shiells

Ann McNeill

Anna Blackwell

Marcus Munafo

Linda Bauld

Ioannis Bakolis

Osama Mahmoud

Angela Attwood

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