Oriol Iglesias
Associate Professor
ESADE Business School
SpainResearch Interests
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About
Oriol Iglesias is an Associate Professor at ESADE Business School in Spain. His research areas focus on brand management, particularly in conscientious branding, corporate social responsibility, and customer relationships. Recent publications include studies on stakeholder perspectives in brand attributes and the co-creation of corporate brand identity in business-to-business contexts.
Articles (4)
Year:
2025
Year:
2020
Year:
2020
Year:
2020
Collaborators (2)
Nicholas Ind
Professor
Høyskolen Kristiania
NORWAY
Stefan Markovic
Associate Professor
Copenhagen Business School
DENMARK
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