Paul Baines
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Associate Dean (External Relations) & Professor of Political Marketing
United KingdomResearch Interests
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About
Dr. Paul Baines is the Associate Dean (External Relations) and a Professor of Political Marketing at the University of Leicester, United Kingdom. His research areas focus on political marketing strategies, particularly in the context of referendum campaigns and the dynamics of emotional appeals. Recent articles highlight his work on countering reactionary co-radicalization and exploring the interplay of hope and fear in advertising.
Recent Grants
Grant: Close
Leicesershire Collaborate to Accelerate Net Zero (LCAN)
Open Date: 2024-04-01
Close Date: 2025-11-01
Grant: Close
Repositioning the Value Proposition for Twycross Zoo
Open Date: 2022-12-01
Close Date: 2023-03-01
Grant: Close
Knowledge Transfer Partnership on pricing and segmentation
Open Date: 2010-09-01
Close Date: 2011-12-01
Grant: Close
E-procurement system development project for East London and Lea Valley Region
Open Date: 2001-12-01
Close Date: 2003-12-01
Articles (2)
Year:
2024
Year:
2021
Collaborators (3)
Iain Black
University Of Strathclyde
Nabhassorn Baines
Lecturer in Marketing
University of Leicester
Roger Mortimore
King’s College London
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