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Paul Ballantine

Executive Dean

University of Canterbury

New Zealand

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Professors in New Zealand Professors in Environmental Sustainability Environmental Sustainability professors in New Zealand

About

Paul Ballantine is an Associate Professor at the University of Canterbury in New Zealand. His research areas include consumer behavior, sustainability in marketing, and crisis communication, as reflected in his recent articles. He explores themes such as the impact of social media, food waste among university students, and the role of marketing academics in promoting sustainability education.

Articles (10)

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2026

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2026

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2025

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2025

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2023

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2022

Year:

2022

Year:

2020

Year:

Associate professor

University of Canterbury

NEW ZEALAND

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Paul Ballantine

Research Interests

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Articles (10)

The impact of augmented reality on retail dynamics

Putting Indigenous language on the menu: using restaurant menus to promote Māori language and food culture

The drivers and boundaries of consumer switching from full-length to derivative condensed content

Why Don't Restaurants Want to Promote Their Sustainability? Insights From New Zealand

Where to Next? How Marketing Needs to Take a Lead in the Circular Economy

Understanding Food Waste Produced by University Students: A Social Practice Approach

Either you control social media or social media controls you: Understanding the impact of self‐control on excessive social media use from the dual‐system perspective

Sustainability worldviews of marketing academics: A segmentation analysis and implications for professional development

Investigating the Methods and Effectiveness of Crisis Communication

The role that marketing academics play in advancing sustainability education and research

Collaborators (8)

Ekant Veer

Sara Naderi Koupaei

Joya A. Kemper

Lucie Ozanne

Kseniia Zahrai

Tyron Love

Tin Trung Nguyen

Huibert de Vries

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