Paul Bottomley
Professor of Marketing
Cardiff University
United KingdomResearch Interests
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About
Professor Paul Bottomley is a faculty member in the Marketing Department at Cardiff University, United Kingdom. His research focuses on consumer behavior, particularly in relation to foreign sponsorship and leadership dynamics within organizations. Recent articles include "The animosity transfer process: consumer denigration of foreign sponsors and testing potential mitigation strategies" and "Self-Sacrificial Leadership and Employee Behaviours: An Examination of the Role of Organizational Social Capital."
Articles (2)
Year:
2021
Year:
2020
Collaborators (1)
Rob Angell
University of Southampton
UNITED KINGDOM
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