Paul Capriotti

Profesor

Universitat Rovira i Virgili

Spain

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About

Paul Capriotti is a Professor at Rovira i Virgili University in Spain. His research focuses on social media communication strategies, particularly in the context of corporate and institutional engagement. Recent articles explore topics such as the interactivity strategies of CEOs in Latin America on LinkedIn and the impact of climate change on public relations efforts. Additionally, he analyzes the engagement levels of universities on social media platforms globally.

Articles (14)

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2025

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2025

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2024

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2024

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2024

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2024

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2024

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2024

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2023

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2023

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2023

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2023

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2023

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2022

Collaborators (6)

Andrea Oliveira

Associated professor

University of Malaga

SPAIN

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Rodolfo Martinez-Gras

Universidad de Alicante

SPAIN

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Jose Carlos Losada Diaz

Profesor Titular

Universidad de Murcia

SPAIN

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Ileana Zeler

Universitat Autònoma de Barcelona (UAB)

SPAIN

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Carmen Carretón-Ballester

Universidad de Alicante

SPAIN

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Marta Pérez Escolar

Universidad de Murcia

SPAIN

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Paul Capriotti

Research Interests

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About

Articles (14)

CEO Influencer: estrategias de interactividad de los directores ejecutivos de América Latina en LinkedIn y su impacto en el engagement

What do CEOs talk about on social media? The content strategies of Latin American CEOs on LinkedIn and their impact on engagement

Analysing the influence of Universities’ content strategy on the level of engagement on social media

La comunicación institucional de las universidades en redes sociales: estudio de la actividad y del engagement durante la crisis del COVID-19

Estrategias de publicación de los CEO de empresas de América Latina en LinkedIn y su impacto en el engagement

CEO social: análisis de la presencia y actividad en redes sociales de los directores ejecutivos de empresas

Las Relaciones Públicas ante el reto global del cambio climático

Interactivity Strategies and Engagement in Universities’ Social Media Communication Insights from Latin America, Europe, and the United States

Does universities' posting strategy influence their social media engagement? An analysis of the top‐ranked higher education institutions in different countries

30 años de producción científica sobre comunicación institucional de las universidades: evolución histórica del 1990 al 2020

A model for assessing the active presence of institutions on social media: application to universities worldwide

Evaluating the content strategy developed by universities on social media

Analysis of universities’ integrated communication strategies on Twitter-X

El estado de la cuestión de la investigación sobre la comunicación digital de las universidades

Collaborators (6)

Andrea Oliveira

Rodolfo Martinez-Gras

Jose Carlos Losada Diaz

Ileana Zeler

Carmen Carretón-Ballester

Marta Pérez Escolar

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