Paula Cristina Ribeiro de Oliveira

About

Paula Cristina Ribeiro de Oliveira is a Professor Adjunto Convidado at the Polytechnic Institute of Viana do Castelo, Portugal. Her research areas focus on brand communication management, particularly in the context of startups, as well as the influence of social networks on the purchasing behavior of wine consumers. She is dedicated to advancing the understanding of marketing strategies in emerging markets.