Paula Lopes
Professor
PortugalResearch Interests
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About
Paula Lopes is a Professor at Lusofona University in Portugal. Her research areas focus on sustainable development, consumer behavior, and marketing strategies, as evidenced by her recent articles, including studies on the impact of digital development on sustainability and the moderating role of social media advertising on purchase intention. Additionally, she has explored topics such as luxury brand consumption, impulse buying behavior, and innovative methodologies in social research.
Articles (12)
Year:
2025
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2025
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2024
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2024
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2023
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2023
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2023
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2022
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2021
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2021
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2021
Year:
2021
Collaborators (4)
Albérico Rosário
Professor Adjunto c/ Agregação
-
Miguel Varela
Professor Catedrático
Instituto Superior de Administração e Gestão
Filipe Rosario
PROFESSOR AUXILIAR (TI)
Universidade Europeia
Fabio Shimabukuro Sandes
Visiting Professor
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão
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