Paula Pineda-Martínez

About

Paula Pineda-Martínez is an Assistant Professor at the Universidad del País Vasco (UPV/EHU) in Spain. Her research focuses on digital transformation, Big Data, and the role of public relations in both traditional and digital paradigms. She has contributed to various recent articles examining the challenges of corporate communication and the evaluation of social media in public relations. Her work emphasizes the significance of effective communication strategies in contemporary organizational contexts.