Paweł Bryła

Associate Professor

Lodz University of Technology

Poland

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About

Paweł Bryła is an Associate Professor at the University of Lodz, Poland. His research areas include green marketing strategies, consumer behavior, and olfactory marketing, with a focus on sustainable consumption and market innovations. Recent publications address topics such as cross-cultural consumer behavior and the impact of social media on consumer engagement.

Articles (13)

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2025

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2025

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2024

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2024

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2023

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2022

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2022

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2022

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2021

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2021

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2021

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2020

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2020

Collaborators (1)

Beata Ciabiada-Bryła

Medical University of Lodz

POLAND

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Paweł Bryła

Research Interests

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Articles (13)

Green marketing strategies for sustainable food and consumer behavior: A systematic literature review and future research agenda

Editorial: Industry and individuals: branding, labelling, and marketing of food products

Cross-cultural differences in the effects of the ambient scent on in-store behavior: the role of companionship

Olfactory marketing as a technological innovation tool for the Indian retail industry – a study of Shoppers Stop retail store in Kolkata, India

Mapping consumers’ semi-conscious decisions with the use of ZMET in a retail market setup

Consumer Adoption of Electric Vehicles: A Systematic Literature Review

The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review

Innovation and trends in olfactory marketing: A review of the literature

Selected Predictors of Consumer Ethnocentrism in the Food Market (Gender Differences)

The Impact of Consumer Schwartz Values and Regulatory Focus on the Willingness to Pay a Price Premium for Domestic Food Products: Gender Differences

The Importance of Country-of-Origin Information on Food Product Packaging

Who Reads Food Labels? Selected Predictors of Consumer Interest in Front-of-Package and Back-of-Package Labels during and after the Purchase

Selected Predictors of the Importance Attached to Salt Content Information on the Food Packaging (a Study among Polish Consumers)

Collaborators (1)

Beata Ciabiada-Bryła

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