Peter Landry

About

Peter Landry is an Assistant Professor of Marketing at the University of Toronto - Mississauga. His research areas include consumer behavior, behavioral economics, and marketing strategies, as reflected in his recent articles such as "Forgetful Consumers and Consumption Tracking" and "A behavioral economic theory of cue-induced attention- and task-switching with implications for neurodiversity." He is dedicated to understanding the complexities of consumer decision-making and its implications in various marketing contexts.