Petra Moog

Full Professor Director of the Institute

Zurich University of Applied Sciences (ZHAW)

Switzerland

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Petra Moog is a Full Professor and Director of the Institute at ZHAW Zurich University of Applied Sciences in Switzerland. Her research areas include the impact of digitalization on SME innovation, entrepreneurial ecosystems, intrapreneurial activity in family firms, and the psychological factors influencing leadership and organizational performance. She has published extensively on topics such as sustainable buying behavior, business succession, and the relationship between democracy and entrepreneurship.

Articles (10)

Year:

2024

Year:

2024

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2023

Year:

2023

Year:

2023

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2023

Year:

2023

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2022

Year:

2022

Year:

2022

Collaborators (3)

Richard Blaese

Zurich University of Applied Sciences (ZHAW)

SWITZERLAND

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David Audretsch

University of Klagenfurt

AUSTRIA

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Sohaib S. Hassan

Prof. Dr.

Constructor University

GERMANY

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Petra Moog

Research Interests

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Articles (10)

Non‐sustainable buying behavior: How the fear of missing out drives purchase intentions in the fast fashion industry

Is digitalization a source of innovation? Exploring the role of digital diffusion in SME innovation performance

The geography of the continuum of entrepreneurship activities—a first glance based on German data

Colonialism versus independence—the role of entrepreneurial ecosystems in Azerbaijan over time

Why are non-family employees intrapreneurially active in family firms? A multiple case study

The impact of SME leader’s psychological capital on strategic responses during crisis

Contracts and communication among family members: Business succession from a contractual view

Information asymmetries in intrafamily business succession

Democracy and Entrepreneurship

The power of shared positivity: organizational psychological capital and firm performance during exogenous crises

Collaborators (3)

Richard Blaese

David Audretsch

Sohaib S. Hassan

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