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Pham Van Hau

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Lecturer (Assistant Professor)

Unitec Institute of Technology

New Zealand

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About

Pham Van Hau is a Lecturer (Assistant Professor) at Unitec Institute of Technology in New Zealand. His research areas include reducing single-use plastics, behavioral insights related to sustainable practices, and customer satisfaction in Vietnam's telecommunications industry. Additionally, he investigates factors affecting e-learning system usage and employee motivation in textile enterprises.

Recent Grants

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Otago Doctoral Scholarship

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Articles (13)

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2026

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2026

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2026

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2026

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2026

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2025

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2025

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2024

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2021

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2021

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2020

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2020

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2020

Collaborators (3)

Kirsten Robertson

Professor

University of Otago

NEW ZEALAND

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Ji Min Lee

University of Waikato

NEW ZEALAND

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Huy Duc Dang

Assistant professor of marketing

Griffith University

AUSTRALIA

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Pham Van Hau

Research Interests

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About

Recent Grants

Articles (13)

Consumers’ capabilities, opportunities and motivations that drive single-use plastic (SUP) reduction: a qualitative study on the case of milk packaging

Hello, [Your Name]: Why Name‐Based Personalization Enhances Chatbot Effectiveness

AI-driven marketing and sustainability: from intelligent persuasion to responsible market transformation

Reducing single-use plastics (SUPs) milk bottles: a citizen-centric approach to drive impact-driven interventions

How Time Influences Human-AI Interaction: A Systematic Literature Review on AI Adoption and Directions for Future Research

Reducing single-use plastics (SUPs) consumption: A synthesis of I and S level approaches

Effective customer segmentation using the recency, frequency, and monetary framework, combined with density-based clustering

Rethinking single-use plastic (SUP): Behavioural insights and lessons from a developing nation

Exploring service quality, customer satisfaction, and customer loyalty in Vietnam’s telecommunications industry

Exploring service quality, customer satisfaction, and customer loyalty in Vietnam?s telecommunications industry

Factors Affecting Customer Satisfaction: A Case Study of Grab in Vietnam

Factors Influencing Students' Intention to Use E-learning System

The effect of motivation and hygiene factors on employees’ work motivation in textile and apparel enterprises

Collaborators (3)

Kirsten Robertson

Ji Min Lee

Huy Duc Dang

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