Pilar Fernández-Ferrín
Associate professor
SpainResearch Interests
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About
Pilar Fernández-Ferrín is an Associate Professor at the University of the Basque Country UPV/EHU in Spain. Her research focuses on consumer behavior in the food industry, particularly examining the influence of corporate social responsibility, emotions, and regional identity on consumer loyalty. Recent articles highlight her interests in fair trade products, ethical selling practices, and the implementation of mentoring programs. Through her work, she explores the intersection of economics, ethics, and consumer psychology.
Articles (9)
Year:
2023
Year:
2023
Year:
2023
Year:
2022
Year:
2021
Year:
2021
Year:
2021
Year:
2021
Year:
2020
Collaborators (5)
Jon Charterina
Associate Professor
University of the Basque Country
Guadalupe Vila‐Vázquez
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Fernando Losada
Universidade de Santiago de Compostela
Áurea Rodrigues
Universidade de Aveiro
Sandra Castro‐González
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