Pilar Talón-Ballestero

About

Pilar Talón-Ballestero is aProfesor Titular at Universidad Rey Juan Carlos in Spain. Her research primarily focuses on hospitality management, specifically in areas such as revenue management, dynamic pricing, and customer relationship management. Recent publications highlight her work on food waste management, the impact of the COVID-19 pandemic on the hospitality sector, and collaborative marketing strategies for destinations. She has contributed significantly to understanding consumer perceptions and pricing strategies within the industry.