Pilsik Choi
Associate Professor of Marketing
Austin Peay State University
United StatesResearch Interests
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About
Dr. Pilsik Choi is an Associate Professor of Marketing at Austin Peay State University in the United States. His research primarily focuses on consumer behavior, specifically analyzing the impact of ambivalent attitudes on green purchase intentions and the role of negative moods. Through his scholarly work, Dr. Choi contributes to the understanding of marketing strategies in the context of sustainable consumer practices.
Articles (1)
Year:
2022
Collaborators (1)
Fei L. Weisstein
Associate Professor
Bowling Green State University
UNITED STATES
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