Po-Ju (US Fulbright Scholar: 201 Chen

Professor and Associate Head of Graduate and Undergraduate Programs

Texas A&M University

United States

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Po-Ju (US Fulbright Scholar: 201 Chen) is a Professor and Associate Head of Graduate and Undergraduate Programs at Texas A&M University, located in the United States. His research focuses on tourism and hospitality, with recent publications examining the impacts of artificial intelligence in advertising, innovative teaching methods, and consumer behavior within the tourism industry. He is also involved in exploring mindfulness practices through travel and the localization strategies of international hotel brands in China.

Articles (7)

Year:

2025

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2025

Year:

2025

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2022

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2021

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2021

Year:

2020

Collaborators (1)

Alan Lew

Professor

Northern Arizona University

UNITED STATES

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Po-Ju (US Fulbright Scholar: 201 Chen

Research Interests

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Articles (7)

Assessing Tourism and Hospitality Students’ Intention to Use ChatGPT

A Silver Bullet or Poison Pill? The Trivago’s Innovative Advertisement Enhanced by Artificial Intelligence

Teaching tourism: innovative, values-based learning experiences for transformative practices

Advances in tourism behavior & retailing introduction to a special issue in Journal of Global Scholars of Marketing Science (JGSMS)

Travel for mindfulness through Zen retreat experience: A case study at Donghua Zen Temple

When in “China” do as the Chinese do: a case study of IHG’s HUALUXE’S localization in China

From high-touch to high-tech: COVID-19 drives robotics adoption

Collaborators (1)

Alan Lew

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