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Pr. Dr. Helene Yildiz

Professor in Strategic Marketing – University of Lorraine

Université de Lorraine

France

Research Interests

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Professors in France Professors in Environmental Sustainability Environmental Sustainability professors in France

About

Pr. Dr. Helene Yildiz is a Professor in Strategic Marketing at Université de Lorraine, France. Her research areas include virtual reality in marketing, digital marketing capabilities, and environmental strategies in B2B contexts. Recent publications explore the convergence of reality and virtuality in gaming, and the impact of HR analytics on social sustainable operations. Pr. Dr. Yildiz's work significantly contributes to understanding consumer behavior and strategic marketing in both traditional and digital landscapes.

Articles (10)

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2025

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2025

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2025

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2024

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2024

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2024

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2024

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2023

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2023

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2022

Collaborators (2)

Christian Di Prima

Università degli Studi di Torino

ITALY

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Mohamed Ouiakoub

Faculty member / Enseignant-chercheur / Enseignante-chercheuse

Université de Lorraine

FRANCE

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Pr. Dr. Helene Yildiz

Research Interests

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About

Articles (10)

Convergence of reality and Virtuality: How virtual realism transforms player experience and behavior in virtual reality massively multiplayer Online games

Marketing attributes of upper echelons and international market performance: the role of digital marketing capabilities

Liens forts entre les joueurs et familiarité avec l’équipe : vers une nouvelle compréhension du comportement d’achat des joueurs de MOBA

How to survive social crises? An HR analytics data-driven approach to improve social sustainable operations’ effectiveness

Interacting in virtual reality: When the Proteus effect stimulates 3D MMORPG players to buy

L’engagement virtuel incarné Conséquences sur les entreprises du segment de MMOG

The adoption of the green label by SMEs in the hotel sector: a leverage for reassuring their customers

The influence of managerial perceptions on adopting environmental strategies in B2B: An exploratory study from emerging countries

The adoption of the green label by SMEs in the hotel sector: a leverage for reassuring their customers

Conceptions of the border and behaviors of cross-border actors

Collaborators (2)

Christian Di Prima

Mohamed Ouiakoub

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