Preetam Basu

Senior Lecturer

United Kingdom

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About

Preetam Basu is a Senior Lecturer at Kent Business School in the United Kingdom. His research interests focus on supply chain management, e-commerce strategies, and the implications of financial technology in business operations. Recent articles by Dr. Basu explore topics such as community group buying facilitated by Gen-AI, strategic analyses of milk adulteration testing, and optimal keyword bidding in sponsored search advertising.

Articles (12)

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2025

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2025

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2024

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2024

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2024

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2024

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2023

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2021

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2021

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2021

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2020

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2020

Collaborators (3)

Sunil Tiwari

Associate Professor

ESSCA School of Management

FRANCE

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PRASENJIT MANDAL

Associate Professor

NEOMA Business School - Campus de Reims

FRANCE

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Debabrata Ghosh

Reader

University of Essex - Southend Campus

UNITED KINGDOM

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Preetam Basu

Research Interests

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Articles (12)

Can Gen-AI promote community group buying? A tripartite evolutionary game analysis

Milk adulteration testing and impact of farmers efficiency heterogeneity: A strategic analysis

FinTech for Supply Chain Operations: Platform Credit Financing

Shipment policy and its impact on coordination of a fashion supply chain under production uncertainty

Platform vs. 3PL financing: Strategic choice of lending model for an e-tailer under operational risk

Sponsored search advertising and inventory replenishment: a decision support framework for an online retailer

Bidding for an optimal portfolio of keywords in sponsored search advertising: From generic to branded keywords

Forays into omnichannel: An online retailer’s strategies for managing product returns

China-plus-one: expanding global value chains

Financing models for an online seller with performance risk in an E-commerce marketplace

Do cap-and-trade policies drive environmental and social goals in supply chains: Strategic decisions, collaboration, and contract choices

Manufacturer driven strategic coordination as a response to “showrooming”

Collaborators (3)

Sunil Tiwari

PRASENJIT MANDAL

Debabrata Ghosh

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