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Rachel J.C. Fu
Chair & Professor of THEM; Director of UF EFTI
University of Florida
United States
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Research Interests
Brand Management
20%
Hotel Management
30%
Marketing
20%
Consumer Psychology
20%
Customer Experience
20%
Value Co-creation
10%
Energy Economics
10%
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Yimin Zhu
Professor
Louisiana State University
UNITED STATES
Kristen Cetin
Michigan State University
UNITED STATES
Caitlin Robinson
University of Bristol
UNITED KINGDOM
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