Rachel Peng

Assistant Professor

Louisiana State University

United States

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Rachel Peng is an Assistant Professor at Louisiana State University in the United States. Her research interests encompass online communication, misinformation, health literacy, and the impact of social media influencers on political discourse. Recent publications explore themes such as the therapeutic effects of media, the psychology behind health-related searches, and consumer behavior in the context of corporate social responsibility.

Articles (9)

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2025

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2025

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2024

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2024

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2024

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2022

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2022

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2022

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2022

Collaborators (8)

Fuyuan Shen

Pennsylvania State University

UNITED STATES

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Zicheng Cheng

Assistant Professor

University of Arizona

UNITED STATES

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Jin Chen

Pennsylvania State University

UNITED STATES

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Nicholas Eng

Assistant Professor of Public Relations

University of Georgia

UNITED STATES

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Ryan Wang

Assistant Professor

Rochester Institute of Technology

UNITED STATES

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Bingbing Zhang

Universidad de Salamanca

SPAIN

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Christen Buckley

University of Florida

UNITED STATES

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Christopher Seto

Assistant Professor

Purdue University

UNITED STATES

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Rachel Peng

Research Interests

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Articles (9)

Meme-ingful connections: Unleashing the power of memes, GIFs, and emojis in relationship-oriented online communication

Inclusion in action: how brand commitment impacts perception of transgender-inclusive activist ads

Why fall for misinformation? Role of information processing strategies, health consciousness, and overconfidence in health literacy

The Therapeutic Power of Cute: Effects of Media Sub-Forms and Individual Differences in Media Prescription

Social media influencers talk about politics: Investigating the role of source factors and PSR in Gen-Z followers’ perceived information quality, receptivity and sharing intention

Tracking the Path of the Green Consumer: Surveying the Decision-Making Process from Self-Transcendent Values to Supportive CSR Intentions

Drivers of Mergers and Acquisitions in the Telecommunication Industry: The Differences between Blockbuster and Small M&As

How online searches fuel health anxiety: Investigating the link between health-related searches, health anxiety, and future intention

Perceived risk, political polarization, and the willingness to follow COVID-19 mitigation guidelines

Collaborators (8)

Fuyuan Shen

Zicheng Cheng

Jin Chen

Nicholas Eng

Ryan Wang

Bingbing Zhang

Christen Buckley

Christopher Seto

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