Rajiv Vaidyanathan

About

Rajiv Vaidyanathan is an Adjunct Professor at the University of Minnesota, USA. His research areas encompass brand attitude customization, patient-centered care in pharmacy practice, and the dynamics of asymmetric brand alliances. Additionally, he explores the implications of price perception and gender differences in retail contexts. Through his recent articles, he contributes to both marketing and healthcare fields, focusing on enhancing patient outcomes and brand strategies.