Renan Petersen-Wagner
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Senior Lecturer in Sport Business and Marketing
United KingdomResearch Interests
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About
Renan Petersen-Wagner is a Senior Lecturer in Sport Business and Marketing at Leeds Beckett University, located in the United Kingdom. His research interests focus on the impact of digital media on sport consumption, particularly examining platforms such as YouTube and their role in sports marketing and audience engagement. Recent articles include analyses of football highlights on digital platforms, the sustainability framing by the IOC, and the social implications of the Paralympics in the context of TikTok and humor.
Recent Grants
Grant: Close
Building International Collaborations (Brazil)
Open Date: 2019-11-01
Close Date: 2020-06-01
Grant: Close
Erasmus+ Staff Mobility to Brazil
Open Date: 2019-01-01
Close Date: 2020-09-01
Grant: Close
Josoor Institute Case Studies Series
Open Date: 2018-01-01
Close Date: 2019-12-01
Grant: Close
Rio 2016 Olympic and Paralympic Games' Legacies
Open Date: 2016-05-01
Close Date: 2016-12-01
Grant: Close
Conference Fund
Open Date: 2016-01-01
Close Date: 2017-01-01
Articles (8)
Year:
2025
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2025
Year:
2025
Year:
2023
Year:
2023
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2023
Year:
2023
Year:
2022
Collaborators (2)
Jan Andre Lee Ludvigsen
Liverpool John Moores University
Thadeu Gasparetto
Senior Lecturer
Leeds Beckett University
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