Ricky Fergurson

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Assistant Professor

Middle Tennessee State University

United States

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Ricky Fergurson is an Assistant Professor at Middle Tennessee State University, USA. His research areas include mindful marketing, consumer behavior in retail interactions, and the co-creation of brand value. Recent publications examine the effects of impulse buying on mindfulness, customer migration in B2B contexts, and empowering marketing graduates through CRM technology training.

Recent Grants

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Dynamics of Global Sales Leadership: An Examination Through Hofstede's Cultural Dimensions

Open Date: 2020-09-01

Close Date: 2022-03-01

Articles (13)

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2025

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2020

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2020

Collaborators (3)

Laura Munoz

Associate Professor of Marketing

University of Texas at Dallas

UNITED STATES

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Laurianne Schmitt

Assistant professor

IÉSEG School of Management

FRANCE

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Hao Wang

Assistant Professor

University of Miami

UNITED STATES

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Ricky Fergurson

Research Interests

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About

Recent Grants

Articles (13)

Brand value co-creation and transaction costs in private label relationships

Building A Competitive Edge: Empowering Marketing Graduates With CRM Technology Training

Salespeople and teams as stakeholder and knowledge managers: a service-ecosystem, co-creation, crossing-points perspective on key outcomes

Exploring AI technology and consumer behavior in retail interactions

Students as Value Co-Creators in the Business Education Ecosystem

Mindful marketing: a study of the effect of impulse buying on mindfulness and the mediating effect of trait antecedents

Toward addressing customer migration: measuring B2B salespersons’ perceptions of customer ownership

WHAT MATTERS TO STUDENTS? A SCARF-BASED MODEL OF EDUCATIONAL SERVICE RECOVERY

Antecedents to logistic clustering

Does Empathy Matter? An Exploratory Study of Class-Transition Satisfaction in Unplanned Course Interruptions

Reducing Salesperson Turnover Intentions via Organizational Market Orientation and Selective Hiring: A Job Demand-Resources Approach

The paradox of diminishing returns: Measurement and metrics for valuation of B2C sales professionals

Data-driven decision making via sales analytics: introduction to the special issue

Collaborators (3)

Laura Munoz

Laurianne Schmitt

Hao Wang

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