Rita Coelho do Vale
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Professora Associada
PortugalResearch Interests
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About
Rita Coelho do Vale is a Professora Associada at Universidade Católica Portuguesa in Portugal. Her research primarily focuses on the impact of Corporate Social Responsibility initiatives on consumer attitudes and behavior, as well as the development of a brand love measurement scale. Through her recent articles, she contributes to the understanding of consumer behavior and marketing dynamics.
Recent Grants
Grant: Close
Well-Being & Sustainability: The spillover effect of social corporate responsibility practices on consumers' adoption of sustainable behaviors and on the consumption of sustainable products
Open Date: 2018-10-01
Close Date: 2021-03-30
Grant: Close
“Planned vs. unplanned shopping: the interplay of behavioral goals, environmental stimuli and pre-emptive strategies”
Open Date: 2012-01-09
Close Date: 2014-07-09
Grant: Close
"A Influência das Marcas Próprias na Estrutura de Mercado e no Processo de Decisão dos Consumidores"
Open Date: 2010-01-04
Close Date: 2013-01-04
Grant: Close
O Papel das Expectativas dos Consumidores nos Processos de Decisão”
Open Date: 2010-01-04
Close Date: 2012-07-04
Articles (2)
Year:
2025
Year:
2020
Collaborators (3)
Vasco M Pontinha
Assistant Professor
Virginia Commonwealth University
Ana Filipa Martinho de Almeida
Lecturer
Universidade Católica Portuguesa
Pedro Verga Matos
Associate Professor
ISEG - Universidade de Lisboa
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