Robert Fisher
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About
Robert Fisher is a Professor at the University of Alberta, Canada. His research areas focus on moral claims in charitable support, the impact of warranty lengths on brand share, socially desirable responding in organizations, the effects of profanity in word of mouth, ad messaging strategies based on brand age, and fundraising design. Through his recent articles, he contributes significantly to the understanding of consumer behavior and marketing strategies.
Recent Grants
Grant: Close
Development and Validation of a New Measure of Socially Desirable Responding in Organizations: Effects of Unethical Organizational Behavior on False Reporting
Open Date: 2019-04-01
Close Date: 2024-04-01
Grant: Close
Effects of Quality Signaling, Product Failure, and Brand Equality on Manufacturer and Retailer Performance
Open Date: 2014-04-01
Close Date: 2019-04-01
Grant: Close
Understanding the Norms Governing Consumer Behavior
Open Date: 2010-04-01
Close Date: 2014-04-01
Grant: Close
The Relationship between Advertising and Product Value as Markets Age: A Consumer Knowledge Perspective
Open Date: 2006-04-01
Close Date: 2008-04-01
Grant: Close
Competition and Cooperation in Joint Purchase Decisions
Open Date: 2003-04-01
Close Date: 2005-04-01
Articles (6)
Year:
2024
Year:
2024
Year:
2024
Year:
2022
Year:
2022
Year:
2020
Collaborators (2)
Sarah Moore
Professor
University of Alberta
Peter Popkowski Leszczyc
Professor of Marketing
University of Queensland
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