Robert Jeyakumar Nathan

Visiting Professor - Researcher

University of South Bohemia

Czech Republic

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About

Robert Jeyakumar Nathan is a Visiting Professor and Researcher at the University of South Bohemia in České Budějovice, Czech Republic. His research areas encompass customer relationship management, digital marketing, and the impact of artificial intelligence on small and medium enterprises. His recent publications examine topics such as consumer behavior in the hospitality sector and the dynamics of supply chain performance.

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2025

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2025

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2022

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2022

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2021

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2021

Collaborators (2)

Eva Fichtnerová

Head of Economic Department

University of South Bohemia

CZECH REPUBLIC

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Maria Fekete-Farkas

Professor

Szent István University

HUNGARY

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Robert Jeyakumar Nathan

Research Interests

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About

Articles (17)

Customer relationship intensity and their tolerance towards purported brand scandals negatively influencing perceived CSR in consumer electronics industry

Visual eWOM and Brand Factors in Shaping Hotel Booking Decisions: A UK Hospitality Study

Unveiling barriers and drivers of AI adoption for digital marketing in Malaysian SMEs

Logistic Service Improvement Parameters for Postal Service Providers Using Analytical Hierarchy Process and Quality Function Deployment

Innovativeness, visibility, and collaboration effect on supply chain performance: moderating role of digital supply chain integration

Potentials of artificial intelligence in digital marketing and financial technology for small and medium enterprises

Preference Digital Wallet by Generation Z with the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) Model Approach and Perceived Risk

Digital Technologies for Firms’ Competitive Advantage and Improved Supply Chain Performance

The Role of Local Language Mastery for Foreign Talent Management at Higher Education Institutions: Case Study in Czechia

The Conceptualisation of Inventive and Repurposable Children’s Furniture

Covid-19 pandemic, asset prices, risks, and their convergence: A survey of Islamic and G7 stock market, and alternative assets

Fintech Adoption Drivers for Innovation for SMEs in Indonesia

Message framing and COVID-19 vaccine acceptance among millennials in South India

Gym-Goers’ Self-Identification with Physically Attractive Fitness Trainers and Intention to Exercise

Fintech and Financial Health in Vietnam during the COVID-19 Pandemic: In-Depth Descriptive Analysis

GARCH (1,1) Models and Analysis of Stock Market Turmoil during COVID-19 Outbreak in an Emerging and Developed Economy

The Conceptualisation and Development of a Space-Saving Multipurpose Table for Enhanced Ergonomic Performance

Collaborators (2)

Eva Fichtnerová

Maria Fekete-Farkas

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