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Robin Robin
Senior Lecturer in Marketing
Oxford Brookes University
United KingdomResearch Interests
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About
Robin Robin is a Senior Lecturer in Marketing at Oxford Brookes University, UK. His research areas focus on customer lifetime value, exploring factors such as relational benefits, brand experiences, and trust within the fast-food industry. He has also conducted empirical investigations into the elements influencing customer lifetime value and examined the impacts of contact tracing apps on user intentions.
Articles (4)
Year:
2026
Year:
2023
Year:
2022
Year:
2021
Collaborators (2)
Denis Griffin
Postgraduate Senior Lecturer
Eastern Institute of Technology
NEW ZEALAND
Mohammad Badi’ Al Haj Eid
University of Otago
NEW ZEALAND
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