Rodríguez Zapatero Maribel

About

Maribel Rodríguez Zapatero is a Professor at the University of Córdoba, Spain. Her research areas encompass sustainable tourism, the impact of values on consumer behavior in the hospitality sector, and innovations in ethno-tourism. She has published numerous articles addressing challenges in the tourism industry, particularly in response to crises such as the COVID-19 pandemic. Her work also explores educational methodologies in higher education, contributing to the ongoing discourse in her field.