Rodrigo Cetina Presuel

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Associate Dean

UPF Barcelona School of Management
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About

Rodrigo Cetina Presuel is an Associate Dean at UPF Barcelona School of Management in Spain. His research focuses on the impact of disinformation in electoral processes, the adoption of artificial intelligence in bureaucratic decision-making, and the intersection of ethics and archival journalism. He has published articles examining the regulation of digital content for minors and the dynamics of free expression on social media platforms.

Recent Grants

Grant: Open

(e-Opinion) Gobierno y Mercado de la Opinión Pública Digital en la UE

Open Date: 2025-09-01

Close Date: 2029-08-01

Grant: Close

Safeguarding freedom of expression and access to information through the implementation of the UNESCO guidelines for the governance of digital platforms

Open Date: 2025-06-01

Close Date: 2026-02-01

Grant: Open

(Press-Forward) Journalism, European Democracy and the Right to Information: A Step Forward to Recover What Polarization Has Divided

Open Date: 2025-01-01

Close Date: 2028-01-01

Grant: Close

Responses against foreign information manipulation and interference in minority languages

Open Date: 2024-01-01

Close Date: 2024-12-01

Grant: Close

AI Leaders: Ethical AI for Future Business Leaders

Open Date: 2024-01-01

Close Date: 2025-12-01

Articles (6)

Year:

2025

This work questions AI´s role in bureaucratic decision-making. The Weberian conception of bureaucracy, based around the concept of an ideal bureaucracy in which authority is distributed, delegated, clearly delimited and hierarchical and that enshrines the following of formal rules, task specialization through division of labor, legal certainty and a predilection for efficiency in recordable and accountable decisions can serve as a framework to orient how governments should approach the adoption of artificial intelligence (AI) given the many problems associated with its careless deployment. Using theoretical analysis, this work explains Weberian ideas of bureaucracy and contrasts them with real-life cases of implementation of AI in bureaucratic decision-making, often with detrimental results for society. After identifying and framing issues related to AI, e.g., lack of transparency, attempts to shift accountability from humans to technology, the exacerbation of bias and potential for systemic discrimination, the paper proposes Weberian prescriptions that should help public administration make careful decisions about the adoption of AI and the consequences of its implementation. The article also engages with Weber critically, rejecting the notion that public administrators do not engage in politics and asserting that AI decision-making is necessarily political as well, as it entails exercising power over citizens.

Year:

2024

Year:

2024

Year:

2022

Year:

2022

Year:

2021

Collaborators (2)

Esther Martínez-Pastor

Universidad Rey Juan Carlos

SPAIN
View details

Jose M. Martinez Sierra

Universitat Pompeu Fabra

SPAIN
View details
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