Ronan McIvor
Professor of Operations Management
University of Ulster
United KingdomResearch Interests
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About
Ronan McIvor is a Professor of Operations Management at Ulster University, located in the United Kingdom. His research focuses on the integration of big data and marketing analytics in enhancing innovation and competitive advantage for SMEs. Additionally, he explores the development of intangible supply chain analytical capabilities to unlock agility and improve supply chain performance.
Articles (2)
Year:
2023
Year:
2022
Collaborators (2)
George Onofrei
Senior Lecturer in Operations and Supply Chain Management
Atlantic Technological University
IRELAND
Ying Yang
Senior Lecturer
Newcastle University
UNITED KINGDOM
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