RUBEN CUEVAS

Universidad Carlos III de Madrid

Spain

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Articles (15)

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2025

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2025

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2025

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2021

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2020

Collaborators (8)

Marco Mellia

Full Professor

Politecnico di Torino

ITALY

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LUCA VASSIO

Assistant Professor

Politecnico di Torino

ITALY

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José González Cabañas

Universidad Carlos III de Madrid

SPAIN

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Patricia Callejo

Profesora Visitante

Universidad Carlos III de Madrid - Campus de Leganés

SPAIN

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Nikolaos Laoutaris

Research Professor

IMDEA Networks

SPAIN

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KLAUS DESMET

Southern Methodist University

UNITED STATES

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Santiago Andrés Azcoitia

Professor

Universidad Politécnica de Madrid

SPAIN

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Angel Cuevas Rumin

Associate Professor

Universidad Carlos III de Madrid

SPAIN

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RUBEN CUEVAS

Research Interests

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Articles (15)

The gender gap in preferences: Evidence from 45,397 Facebook interests

KPN-anonymity: Extension of K-anonymity for user anonymity evaluation on web applications

Dataset of keywords used by European political parties on Facebook

Global spillovers of taxation in the online advertising market. Theory and evidence from facebook

Analyzing Mobility Patterns at Scale in Pandemic Scenarios Leveraging the Mobile Network Ecosystem

A Deep Dive into the Accuracy of IP Geolocation Databases and its Impact on Online Advertising

CarbonTag: A Browser-Based Method for Approximating Energy Consumption of Online Ads

Estimating ideology and polarization in European countries using Facebook data

A PIMS Development Kit for New Personal Data Platforms

How resilient is the open web to the COVID-19 pandemic?

Optimizing the Frequency Capping: A Robust and Reliable Methodology to Define the Number of Ads to Maximize ROAS

Digital Contact Tracing: Large-Scale Geolocation Data as an Alternative to Bluetooth-Based Apps Failure

Does Facebook use sensitive data for advertising purposes?

Establishing Trust in Online Advertising With Signed Transactions

Digital Marketing Attribution: Understanding the User Path

Collaborators (8)

Marco Mellia

LUCA VASSIO

José González Cabañas

Patricia Callejo

Nikolaos Laoutaris

KLAUS DESMET

Santiago Andrés Azcoitia

Angel Cuevas Rumin

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