Rushana Khusainova
Senior Lecturer in Marketing
University of Bristol
United KingdomResearch Interests
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About
Dr. Rushana Khusainova is a Senior Lecturer in Marketing at the University of Bristol in the United Kingdom. Her research areas focus on consumer behavior, brand value co-creation, and the impact of gamification in marketing practices. She has authored recent articles including "Money, Recognition, Challenge, and Enjoyment" and "Gamification for Brand Value Co-Creation: A Systematic Literature Review."
Articles (2)
Year:
2025
Year:
2021
Collaborators (1)
Panagiotis Petridis
Aston University
UNITED KINGDOM
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