Saeid Kermani

Assistant Professor

Trent University

Canada

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Dr. Saeid Kermani is an Assistant Professor at Trent University in Canada. His research interests encompass the psychological dynamics of social interactions, particularly focusing on self-brand connections, the impact of social power on apologies, and cultural variations in psychological reactance. His recent publications explore themes of political expression, social media behavior, and interpersonal communication.

Articles (3)

Year:

2024

Year:

2022

Year:

2021

Collaborators (2)

Andy H. Ng

Lecturer (Assistant Professor) in Marketing

Cardiff University

UNITED KINGDOM

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Theo Noseworthy

Associate Dean/Full Professor

York University

CANADA

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Saeid Kermani

Research Interests

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Articles (3)

Getting political: The value‐protective effects of expressed outgroup outrage on self‐brand connection

Sorry, not sorry: The effect of social power on transgressors' apology and nonapology

Cultural differences in psychological reactance: Responding to social media censorship

Collaborators (2)

Andy H. Ng

Theo Noseworthy

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