Sajad Rezaei

University of Worcester

United Kingdom

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Articles (13)

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2025

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2024

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2024

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2023

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2022

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2022

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2022

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2021

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2021

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2021

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2021

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2020

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2020

Collaborators (2)

Mohammad Iranmanesh

Senior Vice-Chancellor's Research Fellow (Senior Lecturer)

Edith Cowan University

AUSTRALIA

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Cihan Cobanoglu

UNITED STATES

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Sajad Rezaei

Research Interests

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Articles (13)

Leveraging top dog channels for underdog brand building strategy: understanding how coupon campaigns drive top dog channel satisfaction and underdog brand loyalty

Modelling services continuance intention: evidence from apps stores

Pay-per-click (PPC) advertising and continuous banking service intentions

Creativity mindset as the organizational capability: the role of creativity-relevant processes, domain-relevant skills and intrinsic task motivation

Social commerce advertising avoidance and shopping cart abandonment: A fs/QCA analysis of German consumers

Indispensable components of creativity, innovation, and FMCG companies' competitive performance: a resource-based view (RBV) of the firm

Social commerce advertising avoidance and shopping cart abandonment: A fs/QCA analysis of German consumers

E-waste-word of mouth (EW-WOM) generation: a fuzzy set qualitative comparative analysis (fs/QCA)

Beyond explicit measures in marketing research: Methods, theoretical models, and applications

Examining the Effect of Shopping Mall Attributes in Predicting Tourist Shopping Satisfaction and Behavioral Intentions: Variation across Generation X and Y

Beyond explicit measures in marketing research: Methods, theoretical models, and applications

Customers’ experiences of fast food delivery services: uncovering the semantic core benefits, actual and augmented product by text mining

The Hidden Chain of Branded Telecommunication Services Delivery: Value, Trust, Brand, Price Tolerance and Word of Mouth Communication Chain

Collaborators (2)

Mohammad Iranmanesh

Cihan Cobanoglu

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