Samira Farivar
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Assistant Professor
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About
Dr. Samira Farivar is an Assistant Professor at Carleton University in Canada. Her research areas include influencer marketing, social media engagement, and the impact of technology on consumer behavior. Recent publications explore themes such as parasocial relationships, cryptocurrency adoption, and the analytics capabilities in supply chain organizations.
Recent Grants
Grant: Open
Healthy Social Media Engagement
Open Date: 2023-01-01
Close Date: 2028-01-01
Grant: Close
Virtual Influencer Marketing: The Role of Anthropomorphism
Open Date: 2022-01-01
Close Date: 2024-01-01
Grant: Close
Social Media Influencing on Instagram
Open Date: 2020-01-01
Close Date: 2022-01-01
Articles (8)
Collaborators (3)
Fang Wang
Wilfrid Laurier University
Kamran Eshghi
Associate Professor
Laurentian University
Ofir Turel
University of Melbourne
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