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Sandra Lizzeth Hernández Zelaya

Universidad de Salamanca

Spain

Research Interests

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Professors in Spain Professors in Marketing Marketing professors in Spain

Articles (8)

Year:

2026

Year:

2026

Year:

2026

Year:

2025

Year:

2023

Year:

2023

Year:

2022

Year:

2020

Collaborators (3)

Fernando Reyes-Reina

Profesor Asociado

Pontifical University of Salamanca

SPAIN

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Mercedes Ramos-Gutiérrez

Universidad de Salamanca

SPAIN

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Maria-Elena Rodriguez-Benito

Profesora Adjunta

Universidad de Salamanca

SPAIN

View details

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Sandra Lizzeth Hernández Zelaya

Research Interests

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Articles (8)

The Influence of Generative AI on Business Management: Emerging Patterns from Spanish SMEs

Travel Influencers and Tourism Marketing: Content Strategies, Engagement and Transparency in Destination Promotion

La Generación Silver vista por los jóvenes Z

Exploring the Dual Nature of Corporate Social Responsibility (CSR) and Corporate Social Irresponsibility (CSI)

El perfil del graduado en marketing: Nuevas tendencias demandadas por las empresas en España.

Branding and Marketing Communication in the Field of Wine: The Experiences of Spanish Denominations of Origin to Build Brand Territory

Productos de consumo conjunto y estrategias de promoción en España

El olfato en el marketing sensorial: estudio de caso de Zara Home

Collaborators (3)

Fernando Reyes-Reina

Mercedes Ramos-Gutiérrez

Maria-Elena Rodriguez-Benito

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