Sanjaya Gaur

About

Dr. Sanjaya Gaur is a Clinical Professor of Marketing at New York University, USA. His research primarily focuses on preventive health marketing, emotional connections to brands, and sustainability in corporate practices. Recent articles explore topics such as the motivations behind luxury sharing services, the impact of shame on decision-making, and consumer behavior in vulnerable populations. He is dedicated to advancing marketing strategies that foster customer retention and ethical business practices in an evolving global landscape.