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Santiago Iglesias-Pradas
Universidad Politécnica de Madrid
Spain
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Research Interests
Digital Marketing
20%
Brand Management
30%
Marketing
40%
Demand Modeling
20%
Consumer Behavior
20%
E-commerce
20%
Customer Engagement
20%
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Articles8
Collaborators3
Emiliano Acquila-Natale
Universidad Politécnica de Madrid
SPAIN
Ángel Hernández-García
Universidad Politécnica de Madrid
SPAIN
Julian Chaparro-Pelaez
Universidad Politécnica de Madrid
SPAIN
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