Sara Yeo

Has grant

Associate Professor

University of Utah

United States

Research Interests

Explore related searches

Professors in United States

Contact this professor

Get a free first email built on one of their papers, ready for you to edit and send yourself.

About

Dr. Sara Yeo is an Associate Professor at The University of Utah, USA. Her research focuses on communication strategies related to renewable energy, science engagement, and the impact of humor on public perceptions of scientific issues. Recent articles explore the use of satire and humor in promoting trust and knowledge among diverse audiences, as well as strategies to engage individuals in discussions about global warming and other scientific topics.

Recent Grants

Grant: Close

Engaging Multicultural Audiences through Inclusive STEM content on YouTube

Open Date: 2021-08-01

Close Date: 2024-07-31

Grant: Close

The STEM Ambassador Program: Supporting Scientists' Engagement with Public Audiences

Open Date: 2019-07-01

Close Date: 2023-06-30

Grant: Close

Exploring the effectiveness of using humor for communicating about science

Open Date: 2019-07-01

Close Date: 2023-06-30

Articles (14)

Year:

2025

Year:

2025

Year:

2025

Year:

2024

Year:

2023

Year:

2023

Year:

2022

Year:

2022

Year:

2021

Year:

2021

Year:

2021

Year:

2020

Year:

2020

Year:

2020

Collaborators (5)

Jennifer Shiyue Zhang

University of Illinois at Urbana-Champaign

UNITED STATES

View details

Heather Akin

Assistant Professor of Strategic Communication

University of Nebraska - Lincoln

UNITED STATES

View details

Meaghan McKasy

Utah Valley University

UNITED STATES

View details

Jiyoung Yeon

University of Georgia

UNITED STATES

View details

Leona Yi-Fan Su

University of Illinois at Urbana-Champaign

UNITED STATES

View details

ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Sara Yeo

Research Interests

Explore related searches

Contact this professor

About

Recent Grants

Articles (14)

Examining the Use of Aggressive Satirical Humor on Perceptions of Trustworthiness in Communication About Renewable Energy

Cultivating Interest in Science Through Humor: Mirth as a Leveler of Gaps in Science Engagement

Understanding Knowledge Among White, Black, and Hispanic Audiences: Media Attention and Inequities in Factual and Perceived Knowledge

Communicating About Renewable Energy With Satire: The Influence of Gentle and Harsh Humor Tones on Perceived Message Credibility and Information Reliance

Engaging the dismissive: An assessment of humor-based strategies to support global warming action

The differential effects of humor on three scientific issues: global warming, artificial intelligence, and microbiomes

Humor Can Increase Perceived Communicator Effectiveness Regardless of Race, Gender, and Expertise—If You are Funny Enough

Generating Science Buzz: An Examination of Multidimensional Engagement With Humorous Scientific Messages on Twitter and Instagram

Publics’ Support for Novel and Established Science Issues Linked to Perceived Knowledge and Deference to Science

Following science on social media: The effects of humor and source likability

Emotion and humor as misinformation antidotes

Predicting Intentions to Engage With Scientific Messages on Twitter: The Roles of Mirth and Need for Humor

Scientists as comedians: The effects of humor on perceptions of scientists and scientific messages

Laughing With Science: The Influence of Audience Approval on Engagement

Collaborators (5)

Jennifer Shiyue Zhang

Heather Akin

Meaghan McKasy

Jiyoung Yeon

Leona Yi-Fan Su

Make your next move.