Sarah Gradidge

Associate lecturer (temporary)

Anglia Ruskin University

United Kingdom

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About

Sarah Gradidge is an Associate Lecturer (temporary) at Anglia Ruskin University in the UK. Her research focuses on persuasive communication strategies related to consumer acceptance of alternative proteins, the psychological benefits of pet ownership, and the intersection of environmental ethics and animal welfare. Recent publications include works on the 'meat paradox' and psychological interventions for promoting non-anthropocentric perspectives on the environment.

Articles (4)

Year:

2025

Year:

2024

Year:

2021

Year:

2020

Collaborators (1)

Gonzalo Palomo-Vélez

University of Groningen

NETHERLANDS

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Sarah Gradidge

Research Interests

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Articles (4)

Cultivating change: persuasive counter-messaging strategies to foster consumer acceptance of cultured meat

Exploring the ‘Pet Effect’: Does Playing with Pets Contribute to Owner Wellbeing?

A structured literature review of the meat paradox

Toward a non-anthropocentric view on the environment and animal welfare: Possible psychological interventions

Collaborators (1)

Gonzalo Palomo-Vélez

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