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Sebastian Gurtner
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Head of the Institute
Research Interests
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About
Dr. Sebastian Gurtner is the Head of the Institute at Bern University of Applied Sciences, Switzerland. His research primarily focuses on consumer behavior in innovation, exploring themes such as biases in product preferences, resistance to the sharing economy, and stakeholder involvement in new product development. Recent articles highlight the dynamics of innovation engagement and the psychological factors influencing decision-making in both premium and affordable innovations.
Recent Grants
Grant: Close
The consumer and environmental potential of the sharing economy: motives, barriers and rebound effects
Open Date: 2019-01-01
Close Date: 2022-01-01
Grant: Close
Projecting the impact of health policy changes for Swiss patients with chronic conditions using simulation modeling
Open Date: 2019-01-01
Close Date: 2022-01-01
Grant: Close
Rethinking Decision Making in the Digital Society
Open Date: 2018-01-01
Close Date: 2021-01-01
Grant: Close
Low-end Innovation: An Investigation of Key Individuals and Organizational Ecosystems
Open Date: 2018-01-01
Close Date: 2022-01-01
Grant: Close
Interprofessionelle Zusammenarbeit im Gesundheitswesen - Anreize und Hindernisse in der Berufsausübung
Open Date: 2017-07-01
Close Date: 2019-02-01
Articles (8)
Year:
2026
Year:
2025
Year:
2025
Year:
2024
Year:
2023
Year:
2023
Year:
2021
Year:
2020
Collaborators (2)
Susan Müller
Professor of Entrepreneurship
Bern University of Applied Sciences (BFH)
Nathaniel Boso
Associate Professor
University of Leeds Faculty of Environment
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